Aiwyn
Growth Marketing Manager
Job Details
**Qualifications:** * 2-3 years of demand generation or growth marketing experience in B2B SaaS * Demonstrated success marketing to back office functions e.g. finance, operations, legal, procurement, etc. * Experience with common marketing tools (Hubspot, Google Analytics, WordPress, LinkedIn Ads, Canva, and ABM platforms) * Strong analytical skills with ability to report on campaign performance and ROI * Understanding of the full funnel from awareness to opportunity creation * Excellent project management and cross-functional collaboration skills * Comfort using tools such as ChatGPT and Claude to supplement work * Startup experience preferred**Values:** * Relentless by Design * Owners not Renters * Trust at the Core
Responsibilities
* Own and execute the full marketing motion for the B2B SaaS solution serving accounting firms.
* Drive awareness, generate qualified pipeline, and optimize every stage of the funnel from first touch to closed deal.
* Own the complete growth marketing function from strategy through execution, working across content, paid media, social, email, events, and ABM.
* Write, edit, and post blog content to WordPress site.
* Schedule social media to align with content, campaigns, webinars, and events.
* Collaborate with cross-functional partners to create webinar decks and schedule dry runs.
* Work with partners to analyze campaign performance data and adjust paid media budgets across channels.
* Meet with sales to discuss pipeline metrics and conversion rates.
* Write landing page copy for an upcoming product launch.
* Create monthly performance reports and present insights to leadership.
* Create a banner for an upcoming database send using Canva.
Perks
“Adventure travel stipend – you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
Remote, work-from-anywhere culture
Flexible PTO
World Class health benefits – we believe in fostering flourishing teams by providing benefits that go beyond the usual standards – Health, vision, dental, HSA/FSA, and mental health support.
Stock options – every Full Time Employee has ownership in the company’s future and success.
401(k) matching””Adventure travel stipend – you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
Remote, work-from-anywhere culture
Flexible PTO
World Class health benefits – we believe in fostering flourishing teams by providing benefits that go beyond the usual standards – Health, vision, dental, HSA/FSA, and mental health support.
Stock options – every Full Time Employee has ownership in the company’s future and success.
401(k) matching”