Beehiiv

Product Marketing Manager (global)

Job Details

We’re looking for a Product Marketing Manager (PMM) to drive adoption and establish market leadership across both our self-serve creator base (PLG) and our largest enterprise customers. This role will own the narrative and go-to-market strategy that positions us as the operating system for the content economy, defining and leading the category. You’ll work across teams to tell a clear story, grow product adoption, and build systems that drive consistent growth across both segments.

Responsibilities

1.Owning product positioning, messaging, and go-to-market strategy across both PLG and Enterprise segments. 2.Establishing clear value propositions and data-backed customer stories that demonstrate the product’s impact on key growth and revenue metrics for both PLG and Enterprise audiences. 3.Defining and evolving the narrative as the operating system for the content economy. 4.Leading product launches that drive awareness, adoption, and revenue impact. 5.Partnering with Product, Sales, and Marketing to align feature development with customer needs and market opportunities. 6.Building sales enablement materials and competitive positioning to support enterprise growth. 7.Turning customer insights and market trends into actionable strategies that influence roadmap and messaging. 8.Developing scalable frameworks to measure and optimize product adoption and engagement. 9.Championing the brand as a category creator and thought leader across both creator and enterprise audiences.

Perks

1.Competitive Salary 2.Stock Options 3.Health, Dental, and Vision Insurance 4.401(k) employer match 5.Unlimited PTO (mandatory 10 days per year minimum) 6.Annual in-person team retreat 7.Unlimited book budget 8.Monthly Wellness Days (every third Friday of the month!)

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Salary

$130k – $150k

Experience

4-6+ years PMM experience in high-growth SaaS (PLG/Enterprise), driving adoption and revenue with deep understanding of GTM, segmentation, messaging, analytics (HubSpot, GA4, Customer.io, Figma, Excel), and cross-functional collaboration.