Manager, Industry Marketing (Banking & Financial Services)
Job Details
The Manager, Industry Marketing (Banking & Financial Services) will own and execute the marketing strategy for one of our key verticals. You’ll combine deep industry knowledge with creative marketing instincts to shape how we show up in the financial services ecosystem, from brand storytelling and thought leadership to sales enablement and event presence. You’ll shape the narrative for one of the most important industries we serve, bringing clarity and creativity to complex topics like identity and fraud.
This role sits within the Product Marketing organization, collaborating closely with Product, Sales, Content and Demand Generation to drive vertical awareness, pipeline, and revenue among Fortune 500 financial institutions, fintechs, and payment providers.
Responsibilities
Own the vertical strategy – Build and execute the go-to-market plan for Banking & Financial Services, aligned with growth goals and enterprise sales priorities.
Be the industry voice – Develop and articulate a compelling POV on identity, fraud, and risk prevention in financial services; become a trusted internal and external subject-matter expert.
Create high-impact content – Write and direct thought leadership pieces, customer stories, web copy, presentations, and campaigns tailored to the BFSI audience.
Elevate visibility – Represent the brand at major industry events and conferences; identify speaking, sponsorship, and partnership opportunities that build credibility.
Fuel demand and enable sales – Partner with Demand Gen and Sales to design campaigns, ABM initiatives, and enablement materials that accelerate pipeline within target accounts.
Translate product innovation into business value – Work cross-functionally with Product Marketing to align messaging and launches with the challenges and priorities of enterprise financial institutions.
Track market and competitive trends – Stay ahead of shifts in fraud, risk, payments, and authentication landscapes to refine positioning and ensure the company remains top of mind.
Establish processes and best practices for industry marketing
