What you’ll do Analyze sales, marketing, and operational data to uncover trends, performance gaps, and opportunities for growth across the funnel. Develop and populate monthly reporting for GTM teams on key operating metrics Build and maintain trusted “source of truth” dashboards and KPI reporting using Sigma Computing, ensuring stakeholders have reliable, self-serve insights. Own CAC and ROAS analysis across all acquisition channels (e.g., Google, Facebook, partnerships, referrals) to inform spend efficiency and growth strategy. Diagnose funnel performance and identify drop-off points across the buyer journey—from lead qualification and SDR handoffs to demos, pipeline progression, and deal close. Partner with Finance and Revenue leaders to support forecasting, budgeting, and planning through robust data models and historical trend analysis. Ensure data accuracy, consistency, and governance across CRM, marketing, and analytics systems. Design and maintain win/loss analysis frameworks that systematize feedback and inform improvements across Sales, Marketing, and Product. Build and iterate on revenue forecasts incorporating lead volume, conversion rates, sales cycle length, and historical performance.
