– Write clear, compelling, and on-brand copy for blog posts, articles, social media, website pages, email, newsletters, etc.
– Manage the content pipeline across different business units. Crafting content from briefs and ensuring proper processes are followed to publish the content on different channels.
– Assist in creating scripts or outlines for video and audio content.
– Repurpose existing content into new formats to extend its reach.
– Perform light video editing (e.g., trimming clips, adding text overlays, creating simple cuts) to prepare content for social media and web.
– Upload, format, and publish content using our Content Management System (CMS).
– Source or create simple visuals to accompany written content.
– Proofread and edit content from other team members to ensure quality and consistency.
– Assist with content-related research, including keyword research and competitor analysis.
– Help maintain the content calendar and our library of content assets.
– Collaborate with key stakeholders like Product, CCG, Security, Investment teams on content creation and execution.
– Track performance of content like websites, blogs, etc. for gleaning insights and optimization.
