• Define and own the Content Design System and Voice & Tone guidelines for the mobile application, ensuring consistency with our Brand, across our hybrid Bitcoin-fiat ecosystem.
• Audit existing user flows to identify opportunities for enhancement, creating a strategic roadmap to refine and optimise the core Member experience.
• Collaborate with Legal and Compliance to translate complex regulatory requirements into transparent, easy-to-understand language without compromising accuracy.
• Drive execution of end-to-end content design, crafting microcopy, onboarding flows, error messages and instructional text that guides high-net-worth individuals through complex financial transactions.
• Work intimately with Product Managers, Product Designers and Engineering to embed content strategy into the design process from the earliest ideation phase, ensuring copy is not an afterthought but a core design element.
• Simplify the complexity of our financial technology products for a non-technical yet financially savvy audience, making the “invisible” mechanics of Bitcoin feel accessible, secure and safe.
• Conduct copy testing, sentiment analysis and comprehension research to validate that our terminology resonates with a global audience and instills trust.
• Partner with the Data and Product teams to analyse drop-off points in conversion funnels (e.g., KYC, deposits) and iterate on copy to improve success rates and Member retention.
• Serve as the company’s leading advocate for Content Design, educating stakeholders on the ROI of clear writing and influencing the product roadmap to prioritise comprehension and usability.
• Work closely with the Marketing team and other writers and contributors within the organisation, fostering a culture of writing excellence and attention to detail.
