– Design and map the end-to-end member lifecycle journey.
– Develop a multi-channel communication strategy (email, in-app, push, SMS) to engage and retain members.
– Create the roadmap for testing, experimentation, and learning to continuously improve performance.
– Develop a testing strategy to optimize messaging, copy, visuals, sequencing, etc.
– Build, manage, and optimize automated and personalized communication campaigns.
– Partner with the content team to create compelling, on-brand copy tailored to different cohorts, behaviors, and channels.
– Coordinate with product, CCG, content, design, and data teams to ensure a seamless experience.
– Define and track key performance indicators (KPIs) like open rates, click-through rates, conversion, and churn.
– Analyze campaign performance and user data to identify insights and opportunities for optimization.
– Report on the impact of lifecycle programs to stakeholders.
