Senior Performance Marketer

Develop, own, and communicate paid marketing strategy. You’ll own the pipeline goal from paid channels. You’ll be expected to define, track and report out on key performance indicators and provide insights and recommendations to leadership. You know how to build a plan to hit your number, and if something’s off you know when and how to pivot. Manage and optimize campaigns. You’ll write and refine ad copy, collaborate on creative assets, set bidding strategies and allocate budget to drive volume and gain efficiency in paid search, paid social and Google display network. You’ll regularly refine audience targeting to ensure we’re always reaching the right people with the right message. Experiment with new channels. You’ll identify opportunities for new channel investments (paid social, affiliate, direct mail, ABM), drive alignment with leadership, launch campaigns and create the game plan for evaluating their performance. Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates. Elevate technical execution: Your expertise will help us improve marketing operations, website performance and cross-functional handoffs. You’re excited to figure out how AI can help automate processes and improve velocity.