Own the product vision and roadmap for engagement tooling, including automated messaging, lifecycle communication, and self-serve infrastructure. Define and improve how teams create, manage, target, test, and measure engagement across channels. Partner closely with Design, Engineering, Data, and Marketing to build systems that are flexible, reliable, and easy to use. Enable high-quality launches and experiments by making engagement tooling faster, safer, and more predictable. Balance user trust and experience with business goals, ensuring messages are relevant, timely, and useful. Establish clear success metrics (e.g. activation, retention, re-engagement, conversion) and use data to guide prioritization. Identify gaps, friction, and scalability limits in existing tooling and drive meaningful improvements. Communicate product strategy, tradeoffs, and progress clearly to stakeholders across product, marketing, and leadership.
